This vertical orientation on glossy black, against the rich gold and grey satin tones of her logo gave her all the presence she hoped for. Her tag line, “Capturing the art of your life” was placed prominently at the top to catch the eye. A nice heavy weight stock finished out the wow factor to give her card that extra appeal as she passed it out.

The back of the card is an edge-to-edge print of the logo in the repeating pattern I made for her just after the original logo was finished, although this was also turned for the vertical orientation and her web site address added to it.

Local printer, Alphagraphics, was able to get them done for her in a matter of days in plenty of time for the event.

We’ve selected a Word Press platform for their web site, customized it to their look and feel for their first web presence.

The web site needed to echo their values and remain small enough to be manageable by this family-owned mail order business. A redesigned logo was placed on top of a dramatic waving American flag for the title section.

Because it’s Word Press, their new web site is still extensible and was easy for them to learn to make their own price changes and post their monthly sales in the user-friendly WordPress Dashboard and editor.

The strengths of this design was perfect for Glory Xray.com since it gave them featured tabs on the front page that would clearly highlight their business’s strong points, but still allows visual activity on the web page with the slideshow of related images.

So I mirrored the two Js, wrapped the S around the center, and it came to life!

There’s a business card back made from a pattern of these little fleurs, too. I built an offset pattern from the duo-toned version, resizing it until it looked good on the back of a business card.  It turned out even better than I’d hoped.

“Yes, I think so, too,” was my understated reply. He had a state of the art 1990-something 1-color, quick clip-art card which he’d been using for many years.

Generally, when someone needs a locksmith, they need them right now. They’re probably not near their desk, their computer, or their home – and might not even be able to get to any of those things … until the locksmith arrived. So I knew this business card needed to be a keeper for everyone he gave it to.

Here’s the final version he decided on. I’ve got one in my wallet! I hope you never lock yourself out of your car or your home, but if you do – he’s your go-to guy!

He had them printed at VistaPrint and they turned out perfect in print. They did an excellent job at the solid black background; that’s a weak spot for a lesser-quality press.

Their logo needed an update to go with the new look of their web site, so it got a facelift, too. I chose a classic font treatment with a bottom offset to call attention to their faceted diamond in their title image.

Small changes in how the same elements from the base brochure design helped to make the card look fresh.

The simple logo in type helped to tell a little bit of a story – the letters formed a cross, and the word ‘Excellence’ was found under the cross.

Look for the full brochure at the website for the event.

I chose deep chocolate for the background to accentuate the gold. It’s not as harsh as black, but gives the same sort of depth.

Good Luck, Gina, as you start your new business. I’m sure everyone will love your artistic, expressive photographs as much as we do!

The Logo was done in chrome for the business card, with alternate renderings in greyscale, and in blues.

The monitor was great fun, it’s a classic picture in a picture in a picture!

They choose extra heavy, glossy, bleed to edge cards from VistaPrint.com. A matching website and brochure went with this logo and business card.