I chose deep chocolate for the background to accentuate the gold. It’s not as harsh as black, but gives the same sort of depth.

Good Luck, Gina, as you start your new business. I’m sure everyone will love your artistic, expressive photographs as much as we do!

As we tackled the project, I realized they also were going to need new copy for all the new things they were adding. There had been precious little space for descriptions and marketing copy in their first website.

Using the same images their photographer took for the print catalog, I moved the website into a database-driven shopping cart, gave several sized views of every item, and had some fun writing the copy for these very fun retro items. The new streamlined interface was easy on the eyes and much easier for customers to use.

What’s their best selling feature? You mean besides the old-fashioned classic pedal rides? It’s FREE SHIPPING to the continental US. And that’s no small thing when you’re shipping steel pedal cars.