American-Retro’s Clean Look

Submitted on: 01 Sep 08

Website Address:

Category: design, e-commerce, webs

Author's Description: – a cool shop selling faithful steel reproductions of pedal cars, old-school coolers, Aeroflight wagons, and more – needed a new shopping cart and a streamlined web presence.

As we tackled the project, I realized they also were going to need new copy for all the new things they were adding. There had been precious little space for descriptions and marketing copy in their first website.

Using the same images their photographer took for the print catalog, I moved the website into a database-driven shopping cart, gave several sized views of every item, and had some fun writing the copy for these very fun retro items. The new streamlined interface was easy on the eyes and much easier for customers to use.

What’s their best selling feature? You mean besides the old-fashioned classic pedal rides? It’s FREE SHIPPING to the continental US. And that’s no small thing when you’re shipping steel pedal cars.

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